Select Experience

2017-2026

Writer

Jokes, ads, games, speeches, taglines, media campaigns and trivia questions - I’m an excellent writer of all of these. That’s why the people who hire me once, hire me again. I crafted, pitched, sold and executed multi-year, national media campaigns for Proctor & Gamble. I wrote for multiple seasons of several network TV shows. Relatability and wit are the themes running through all of my work. I’m decisive, adaptable and great with deadlines.

Hollywood Squares with Drew Barrymore, CBS - Writer (2 seasons)

Robert Smigel, CBS, Comedy Central, Fox, TBS, Podcasts & Live Productions - Writer

The $100,000 Pyramid, ABC - Writer (4 seasons)

Cash Cab, Bravo- Writer (1 season)

Paid Off With Michael Torpey, TruTV- Writer (2 seasons)

I Heart Radio- Freelance Writer

Seriously.tv, Hearst Digital Media - Head Writer, Co-Executive Producer

Saturday Night Live’s Weekend Update - Contributing writer for

Best Week Ever staff writer for on VH1, roast joke writer for Greg Giraldo, speech writer for Betty White, semi-finalist on Last Comic Standing.

2009 - 2016
Kaplan Thaler Group/ Publicis Kaplan Thaler/ Publicis NY - Senior Copywriter

Orchestrated national ad campaigns across all media platforms and ushered legacy brands into the digital era. Won Addy Gold for social campaign.

SWIFFER - multi-platform national campaigns and digital-only launch.

CASCADE - national advertising campaign.

DAWN DISH LIQUID - television spots and social media initiatives.

WENDY’S

Produced integrated creative across TV, Radio, Social, and Outdoor channels.

BOUNTY, CHARMIN, PUFFS

Executed strategic social media campaigns to drive digital brand presence.
Authored search-optimized articles and led social and radio creative strategies.
Crafted engaging social content and radio spots for heritage consumer brands.

CONTINENTAL

Directed outdoor advertising campaigns to enhance global visibility.

VICK’S

Produced high-impact television spots for national broadcast.

Education

Sarah Lawrence College, Bronxville, NY - B.A.

British American Drama Academy, London, UK - Junior Year Abroad

Awards/Press

WRITERS GUILD AWARD Outstanding Game Show Nomination for “Paid Off with Michael Torpey”

CREATIVITY ONLINE Pick Of The Day for Extend Fertility campaign

HOOTSUITE - Charmin Father's Day 2015 work commended - http://blog.hootsuite.com/how-big-brands-are-using-humour-on-social-media/

GOLD NY ADDY -SWIFFER "MAN UP" Digital Video Campaign – 2013

AD AGE – “Move over Mom, It’s Dad’s Turn” http://adage.com/article/news/nissan-toyota-dove-put-dad-super-bowl/296786/

BOZELL.COM “What About Love, Swiffer” http://bozell.com/what-about-love-swiffer/

BALANCINGJANE.COM “Swiffer's "Man Up, Clean Up" Campaign Turns a Mainstream Eye on Gender Equality” http://www.balancingjane.com/2012/10/swiffers-man-up-clean-up-campaign-turns.html

HUFFINGTONPOST.COM “18 Funny Women You Should Be Following On Twitter”